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"Dear Chris, I listened to your teleseminar today, and...to say I was bowled over is an understatement. The content was tremendous, even for a copywriter based in the UK as I am.
"You gave out so much valuable information that I took 13 pages of notes so I can go back and review everything you said with a fine-tooth comb. Thank you so much for making this fantastic information available."
Eldo Barkhuizen, England
"Hello Chris, I wish I could have had your valuable advice just one day earlier, as by coincidence I had my first copywriter negotiation with my very first customer the day BEFORE your teleseminar. But already the announcement of your seminar saved me 100 EUR (I am from Germany) because you had made me aware of the beginner's typical tendency to submit too low a price and I boldly asked for 100 EUR more than the price I had first made up.
"AFTER your seminar and taking into account the customer's reaction I know I could have charged even more! Nevertheless I took comfort in hearing about other people including successful people like yourself having made the same mistakes and still going through the same agony and pain in the price making process....Thank you."
Martina Roters, Germany
"Your Pricing teleclass was excellent. The key points for me were:
"It broke the isolation I feel. I got to hear 'real people live' talking about copywriting. Everything I've got on copywriting is pre-made in print, or audio.
"I was connected to the 'real world of copywriting.' That's vitally important me. Through you copywriting is becoming real for me.
"The information you provided was priceless. Where else could I find or get this knowledge? Nowhere that I know of.
"The passion you have for your coaching work is electrifying. The excitement and enthusiasm in your voice sent shivers through me. Just wonderful stuff.
"Your desire to do the right thing to help and protect us fledgling copywriters is powerful and refreshing."
Garry Halliday, Gracey, KY
"Hi Chris, Thanks so much for producing today's teleconference on pricing for copywriting services. I found it very helpful I've been at an agency for years, have just gone out on my own, and every bit of advice helps.
"What I liked best: those 'questions to ask.' Armed with those, I'll be much less tempted to blurt out a number or a rate while I'm building up my confidence and my client list.
"A close second-favorite nugget: info on your fee agreement. I've read lots of advice on these but yours sounds more complete than others I've encountered. I scribbled notes quickly and I'll use some of this to polish up my own agreement.
"What else would I find helpful? On the topic of pricing, I think I'm set for now. What I need is clients. :-)"
Douglas Smith, Poulsbo , WA
"The most valuable lesson that I learned from your class is to not to get desperate and underprice my services just to get a client.
"You made me realize how detrimental the 'a cheap client is better than no client at all' mentality can be. The crucial questions and pricing formula are invaluable. It did not occur to me to know the value of what my copywriting will bring to the company in terms of sales. Now I will always keep that in mind when quoting a fee for a project.
Karen Close, Phoenixville , PA
"The teleconference today was excellent. I appreciate your knowledge and value more every time I hear you. I only wish I'd heard of you six or seven years ago."
Ted Cuzzillo, Point Richmond , CA
"Hi Chris, I just attended your pricing teleseminar and enjoyed both the content and format. By sharing your insights and challenges about pricing projects over the years, you've provided a valuable service to us all."
Judy Keneklis, Green Bay , WI
"Chris, As usual I found your advice to be very practical.Thought your concrete examples about pricing, especially when it comes to changes and additions to a project were right-on.
"And the stories about people not being paid make your fee agreement more valuable than ever. I am anxious to see it.
"Thanks. Nice job. Even though you have been quite successful, I thought you identified very well with the audience."
Jim Murphy,
Jim Murphy Communications,
Pennsylvania , PA
"Thank you for giving your time to help new and beginning copywriters. Pricing was something I was sweating over, with only a basic idea of what to charge. Now I am confident I will charge a fair price or at least won't make too bad a mistake. I enjoyed this teleclass. The information presented is very useful."
Glendon Robinson
"In the 18 months since I became a copywriting student, I've attended quite a few free teleseminars. Over time, I began to see a pattern developing: 98% sales pitch, 2% useful content. Occasionally, that 2% was pretty powerful stuff, but the result of this realization is that I now sift through the free offers in my inbox much more carefully than I used to.
"Today, I was very pleased to learn that you're a member of the "give and thou shalt receive" school. Your content was very helpful, and a good deal more than quite a few people I could name would be willing to give away. Just last week I arrived at a client questionnaire that I was feeling pretty good about, but after your call I now know that there are a few questions I need to add. Thank you for all the help!"
Pam Gitta,
Marengo, IL
"With her 5-Part Pricing Toolkit, Chris Marlow has put together an indespensible toolkit for any Copywriter who wants to finally have the answer to questions like, "How complicated is the upcoming project?" and "how much should I charge?" Whether you're new to the business or have been around the block a few times, 5-Part Pricing Toolkit will keep you from leaving hundreds - if not thousands of dollars on the table, and help you to price every project correctly."
Cheryl Antier New Project Launch Specialist, Cote d'Azur, France/USA
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